Conducting a Frame Analysis: Using Twitter to track narrative change for policy advocacy efforts
Session Number: 1420
Track: Advocacy and Policy Change
Session Type: Demonstration
Tags: advocacy evaluation, r, Social media, Twitter
First Author or Discussion Group Leader: Heather Lewis-Charp [Principal and Director of Philanthropy, Equity and Youth Division - Social Policy Research]
Second Author or Discussion Group Leader: Laura Pryor [Social Policy Research Associates]
Time: Nov 13, 2019 (05:45 PM - 06:30 PM)
Room: CC M100 J
Audience Level: All Audiences
Session Abstract (150 words):
Evaluations of advocacy efforts often attempt to track changes in the narrative around policy issues. Capturing narrative change can be challenging, but the data has the potential to produce powerful findings for stakeholders. The 2019 conference theme challenges evaluators to adapt our methods to catalyze important conversations; conducting a narrative change or “frame analysis” is an innovative approach to capture subtle shifts in how social issues are being discussed. This demonstration will show how to mine Twitter data to document the predominant narrative around key social issues. By using the example of a health advocacy initiative, the presenters will walk the audience through designing a frame analysis for capturing narrative change and go step-by-step through the process of extracting and analyzing Twitter data using R. The audience will gain concrete tools for utilizing Twitter data and will better understand how to draw on social media data to evaluate advocacy initiatives.
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