Evaluation 2018: Speaking Truth to Power

View Printable Version

Moments of Truth: Visualizing Beneficiary Experience through Journey Mapping

Session Number: 1633
Track: Collaborative, Participatory & Empowerment Evaluation
Session Type: Demonstration
Tags: design thinking, Developmental Evaluation, Human Centered Design, Systems Thinking, visualization
First Author or Discussion Group Leader: Sonia Taddy Sandino [Co-Founder - Engage R+D]
Second Author or Discussion Group Leader: Cristina Whyte [Research Consultant - Engage R+D]
Third Author or Discussion Group Leader: Bernadette Sangalang [Program Officer - David and Lucile Packard Foundation]
Time: Oct 31, 2018 (05:45 PM - 06:30 PM)
Room: CC - 24

Audience Level: All Audiences

Session Abstract (150 words): 

There is growing interest in the social sector in ways to use design thinking to improve programs and systems by putting constituents and beneficiaries at the center. Journey mapping is a powerful tool to analyze and understand how people experience and interact with programs, services, and systems.  It can also shed light on gaps and opportunities as well as re-image what an ideal experience might look like. Using two case examples – a systems change planning process and a developmental evaluation - this demonstration will explore how journey mapping can be used to engage stakeholders and constituents in new ways, shed light on opportunities and barriers to progress and tell a visual story about how beneficiaries experience and interact with services or systems.  Journey mapping helps beneficiaries share their perspective and brings a human-centered lens to our efforts to strengthen outcomes in the social sector.  



For questions or concerns about your event registration, please contact registration@eval.org or 202-367-1173.

For questions about your account, membership status, or help logging in, please contact info@eval.org.



Cancellation Policy: Refunds less a $50 fee will be granted for requests received in writing prior to 11:59 PM EDT October 8, 2018. Email cancellation requests to registration@eval.org. All refunds are processed after the meeting. After October 8, 2018 all sales are final. For Evaluation 2018, international attendees and presenters who encounter complications due to the international travel environment will have up to 30 days after the event to request a refund and submit appropriate documentation. No administrative fee will apply for the international requests.