Evaluation 2017: From Learning to Action

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Evaluation of innovative technological tools for HIV prevention

Session Number: 2328
Track: Research, Technology & Development Evaluation
Session Type: Poster
Tags: added value, Health, HIV/AIDS, Information and communication technology, Prevention Science, Return on Investment, Technology and Evaluation
Session Facilitator: Ichhya Pant [Associate - ICF International]
First Author or Discussion Group Leader: Ichhya Pant [Associate - ICF International]
Second Author or Discussion Group Leader: Revae S Downey [CDC]
Third Author or Discussion Group Leader: Mina Rasheed
Fourth Author or Discussion Group Leader: Tiffany A. Humbert-Rico [Social Media Coordinator - CDC/DHAP/PCB]
Time: Nov 08, 2017 (07:00 PM - 08:30 PM)
Room: Poster 212

Other Authors: Euna M. August
Affiliation: CDC Division of HIV/AIDS Prevention (DHAP), Prevention Communications Branch (PCB)
Title: Research and Evaluation Team Lead
Theme: Learning What Works and Why
Audience Level: All Audiences

Session Abstract (150 words): 

Due to the ubiquitous nature of information and communication technology (ICT), there is widespread optimism about the ability to reach various communities using these innovative tools. Are we, however, reaching our desired audience? Is it sufficient to address reach without engagement? How do we define and measure success of our selected ICT strategies? Using a case study approach, this session will showcase the evaluation of ICT tools utilized in the Act Against AIDS (AAA) initiative, which is a national communication initiative launched in 2009 by the Centers for Disease Control and Prevention (CDC). Within recent years, AAA has conducted Twitter chats, GIFs, a partnership with the Waze app, and Instagram takeovers to promote HIV prevention, awareness, and action. We will highlight how evaluation can inform the selection and implementation of effective and efficient ICT strategies by assessing appropriateness and return on investment.

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