Cutting through the noise: Finding meaningful lessons in social media data

Session Number: 1426
Track: Integrating Technology into Evaluation
Session Type: Skill-Building Workshop
Session Facilitator: Morgan Valley [Evaluator - Vantage Evaluation]
First Author or Discussion Group Leader: Morgan Valley [Evaluator - Vantage Evaluation]
Second Author or Discussion Group Leader: Kayla Frazier Brooks, 59507 [Associate Evaluator - Vantage Evaluation]
Time: Nov 09, 2017 (02:15 PM - 03:00 PM)
Room: Roosevelt 4

Theme: Learning to Enhance Evaluation
Audience Level: Beginner, Intermediate

Session Abstract (150 words): 

Insights from social media data offer potentially powerful opportunities to enhance program evaluation.  Many tools are available that enable evaluators to easily access an abundance of social media data, but it can be challenging to cut through the noise to find meaningful lessons from the data-rich social media landscape.  In this skill-building workshop, the presenters will introduce strategies for conducting mixed methods evaluations using social media data.  Presenters will offer tips and tools that attendees can use to sift through the internal analytics of Facebook and Twitter to uncover meaning in the data necessary to answer key program evaluation questions.  Then attendees will have the opportunity to participate in a hands-on activity where they can practice analyzing both qualitative and quantitative social media data. The workshop will end with a facilitated discussion of ways attendees can incorporate mixed methods evaluation using social media data to answer critical questions.