Evaluation 2017: From Learning to Action

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Advancing Advocacy and Policy Change Evaluation Practice: Leveraging the Wisdom From the Field

Session Number: 1142
Track: Advocacy and Policy Change
Session Type: Panel
Tags: Advocacy and policy change
Session Chair: Annette Lenore Gardner [Assistant Professor - University of California, San Francisco]
Discussant: Claire Diana Brindis, DrPH [Director - University of California San Francisco]
Presenter 1: Edward William Wilson, Ph.D, [Owner - Wilson Consulting]
Presenter 2: Sheryl A Scott [Public Health Consultant - Scott Consulting Partners]
Presenter 3: Carlisle Levine [President and CEO - BLE Solutions, LLC]
Presenter 4: Jared Raynor [Director of Evaluation - TCC Group]
Presenter 5: Jewlya Lynn [Founder & Chief Learning Officer - Spark Policy Institute]
Time: Nov 09, 2017 (03:15 PM - 04:15 PM)
Room: PARK TWR STE 8217

Abstract 1 Title: International Lands Conservation Program Program Evaluation
Presentation Abstract 1:

The Pew Charitable Trusts supports a series of campaigns to conserve old-growth forests and wilderness areas in the U.S. and British Columbia, including the International Lands Conservation Program (1999 – present) in Canada and Australia. The Program sought specific policy wins using a similar set of tactics activities including lobbying, direct advocacy to decision-makers, public engagement, media coverage, and research and policy analysis. The evaluators conducted a retrospective assessment of the two campaigns and a prospective analysis of how the overall strategy might be refined going forward.


Abstract 2 Title: Tribal Tobacco Education and Policy (TTEP) Program Evaluation
Presentation Abstract 2:

In 2007, ClearWay Minnesota launched the Tribal Tobacco Education and Policy (TTEP) initiative to provide resources and assistance to five tribal Nations (four Anishinaabe (Objiwe) and one Dakota tribe) in order to address commercial tobacco through policy and advocacy approaches. The five Nations developed their own activities and strategies which focused on restoring sacred use of traditional tobacco and adopting smoke-free policies in public areas through educating tribal members, decision-makers, elected leaders, commissioners, and department heads. In 2008, the evaluators employed a collaborative, utilization-focused, and mixed-method framework to assess program processes and outcomes.


Abstract 3 Title: Let Girls Lead Program Evaluation
Presentation Abstract 3:

Created by the United Nations Foundation (UNF) and the Public Health Institute (PHI), Let Girls Lead works in Liberia, Guatemala, Honduras, and Malawi, building a global movement of leaders - including adolescent girls - to ensure that girls can finish school, stay healthy, escape poverty, and overcome violence. Let Girls Lead strengthens the capacity of advocates to influence national and local-level change. In 2013 toward the end of the first five years of the initiative, the external evaluation team was tasked with assessing the effectiveness of Let Girls Lead's approach using a utilization-focused, mixed methods design in order to provide guidance to it and other groups engaged in similar activities.


Abstract 4 Title: Initiative to Promote Equitable and Sustainable Transportation Program Evaluation
Presentation Abstract 4:

Launched by the Rockefeller Foundation Board, The Initiative to Promote Equitable and Sustainable Transportation (2008 - 2013) sought to inform the debate on the federal Reauthorization Bill while supporting state-level policy work and creating a ripple effect and advancing the dialogue on transportation in the U.S. The Initiative focused on policies for equitable and sustainable transportation options. The evaluation was conducted between 2011 and 2013 and was implemented in two phasES: A retrospective summative evaluation of the federal policy reform initiative and a formative evaluation of the state-level work, all in an effort to inform foundation strategy decisions.


Abstract 5 Title: Project Health Colorado Program Evaluation
Presentation Abstract 5:
Funded by The Colorado Trust, Project Health Colorado (2011-2013) was a public will building campaign ​focused on access to health. The initiative ​worked statewide with non-profits, government organizations, advocacy groups, and individual leaders to build momentum around the idea that everyone should be able to get the care they need, when they need it. It included grassroots mobilizing, broad reach communications campaigns, Spanish language television shows, canvassing, social media, and more. Evaluators ​helped to embed a real-time strategic learning approach into the foundation and grantee strategies while also conducting formative and summative evaluation, drawing on adaptive methods, abductive analysis and fieldwork to ​understand how will was being built across a variety of audience types and strategies.

Theme: Learning from Others
Audience Level: All Audiences

Session Abstract (150 words): 

In our recent book, Advocacy and Policy Change Evaluation: Theory and Practice, we describe and compare six evaluation cases that speak to the diversity of advocacy and policy change evaluations, including a range of evaluation designs, conventional and unique evaluation methods, and approaches to informing advocate and funder strategy. They were identified by 2014 Aspen/UCSF APC Advocacy and Policy Change Evaluation Survey respondents as being conducted in the past five years and containing an interesting methodology or significant lesson. A primary reason for developing the six cases of evaluation practice was to surface design models in a variety of advocacy and policy contexts. This panel is an opportunity to compare and contrast the six diverse advocacy and policy change initiatives and their evaluation designs and have a discussion with evaluators of these initiatives on lessons learned that can be applied to evaluation practice.The initiatives are: (1) Initiative to Promote Equitable and Sustainable Transportation (2008 - 2013) to support adoption of policies for equitable and sustainable transportation options; (2) Let Girls Lead program (2009 – present) to create a global movement of leaders and organizations advocating for adolescent girls’ rights; (3) GROW Campaign (2012 – present), a multi-national campaign to tackle food injustice, and build a better food system that sustainably feeds a growing population. (4) International Lands Conservation Program (1999 – present) to conserve old-growth forests and extend wilderness areas; (5) Tribal Tobacco Education and Policy (TTEP) Initiative (2008-2013) provided resources and assistance to five tribal communities to pass or expand formal and informal smoke-free policies while increasing community awareness of secondhand smoke; and (6) Project Health Colorado (2011-2013), a public will building campaign that engaged individuals and organizations in a statewide discussion about health care and how it can be improved.



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