The Link Between Graphic Design and Report Use
Session Number: 1103
Track: Data Visualization and Reporting
Session Type: Skill-Building Workshop
First Author or Discussion Group Leader: Stephanie Evergreen [Consultant - Evergreen Data]
Second Author or Discussion Group Leader: Jennifer R. Lyons [Associate - Evergreen Data]
Time: Oct 26, 2016 (06:15 PM - 07:00 PM)
Room: Atrium Ballroom A
Audience Level: Beginner
The fields of data visualization and graphic design are rife with tiny research studies – about which graph type is best, about which colors evoke what emotions, and about the personalities carried by different fonts. There are also a lot of (informed) opinions about what looks pleasing to the eye. Both research and opinion try to encourage better reporting with the logic that better reporting will lead to increased actual use of the reports. And while the leap in logic that takes us from “better reports” to “actual use” feels like it makes sense, this area has never been studied. In this session, we will report on our research that actually connects report design to use. Attendees will get practice identifying high and low use reports.
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