Evaluation 2015: Exemplary Evaluations in a Multicultural World

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Tools and Techniques—Measuring Audience Impact in the Arts

Session Number: ACA2
Track: Arts, Culture, and Audiences
Session Type: Multipaper
Session Chair: Jessica Sperling [City Univ. of New York]
Discussant: Audrey Kremer [National Geographic Society]
Presenter 1: Rekha S. Rajan [Concordia University Chicago]
Presenter 2: Janet Lee [Vital Research]
Time: Nov 14, 2015 (10:45 AM - 11:30 AM)
Room: Michigan A

Abstract 1 Title: Stages, Sight, and Sounds—Measuring Student Engagement and Learning through Multimedia Performance Attendance
Presentation Abstract 1: The Stages Education Engagement Pilot Program (SEPP) was developed as an extension of the First Time for a Lifetime initiative, through the Chicago Humanities Festival. The goal of the pilot program was to examine student learning and appreciation for live theater by including in-class activities to support students' experiences at a Stages multimedia performance of The Adventures of Alvin Sputnik: Deep Sea Explorer. The principal objectives of the evaluation were to investigate: (1) the overall implementation in meeting the stated goals of the program, (2) the program's impact on extending students' engagement before and after a multimedia, theatrical performance, (3) the program's impact on students' understanding of a multimedia, theatrical performance, (4) the perceptions of the classroom teachers and teaching artists. This presentation describes the process of documenting student learning through in-class art activities coupled with live, performance attendance, and evaluating the process of engagement in the arts.
Abstract 2 Title: Using a Quasi-Experimental Design to Study the Impact of Intensive Museum-Based Instruction
Presentation Abstract 2: The academic impact of arts and cultural programs is difficult to measure. Perhaps as a consequence, in today's educational environment, with the emphasis on testing and assessment outcomes, arts and cultural programs often bear the brunt of budget cuts and are seen as ancillary. More troubling than the lack of funding for arts and cultural programs is perhaps the belief that arts education does not have any impact on student learning. In this paper presentation, we will discuss the evaluation of an educational program where participating students received six weeks of intensive museum-based instruction that is intended to be experiential, inquiry-based, project-based and aligned with regular classroom instruction. A quasi-experimental pre-post design, with a control group, was utilized to understand the outcomes the program on the academic performance and attitudes of its participating students. In this presentation we will address the challenges, successes, and lessons learned from this evaluation.
Audience Level: None

Session Abstract: 

Tools and Techniques—Measuring Audience Impact in the Arts



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