Evaluation 2015: Exemplary Evaluations in a Multicultural World

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Building Capacity to Implement Tobacco Policy Efforts in Underserved Settings: Process Evaluation of The Legacy Foundation’s Initiatives with Historically Black Colleges and Universities and Community Colleges

Session Number: 1892
Track: Nonprofit and Foundations
Session Type: Multipaper
Tags: foundations, Health, policy, tobacco
Session Chair: Elizabeth Hair [Legacy Foundation]
Discussant: David M Chavis [Community Science]
Presenter 1: Jessica Rath [Legacy Foundation]
Presenter 2: Sinead Younge [Community Science ]
Presenter 3: Evelyn Yang [Community Science]
Presentation 1 Additional Author: Lindsay Pitzer [Research Analyst - Legacy Foundation]
Presentation 3 Additional Author: Korinne Chiu [Associate - Community Science]
Time: Nov 12, 2015 (11:00 AM - 11:45 AM)
Room: Grand Suite 5

Abstract 1 Title: A Foundation’s Two-Pronged Approach to Implementing Smoke- and Tobacco-Free College Campus Policies
Presentation Abstract 1: The Legacy Foundation (Legacy) aims to reduce tobacco use through public education, research, and community engagement, particularly focusing on youth and young adults. Legacy’s two new initiatives focus on college campuses to enhance their capacity to develop, adopt, and implement a smoke- or tobacco- free policy. In order to build capacity, Legacy is using both top-down and bottom-up approaches with their college grantees. The bottom up framework supports individual colleges with funding and technical assistance to promote policy change whereas the top down approach engages and educates statewide college systems to adopt a statewide smoke- or tobacco-free policy. This top-down and bottom-up approach is currently being applied to initiatives at community colleges nationwide and Historically Black Colleges and Universities (HBCUs). In order to evaluate Legacy’s new approach to policy development in multiple contexts, they collaborated with an external evaluation firm to assess progress on the initiatives over time.
Abstract 2 Title: Legacy’s Tobacco Free HBCU Initiative-Culturally Responsive Evaluation Approach
Presentation Abstract 2: African Americans are disproportionately burdened with negative health consequences related to tobacco use. Legacy is part of a multi-organizational collaborative to implement the Tobacco Free Historically Black Colleges and Universities (HBCU) Campus Initiative. This initiative supports HBCUs in developing and implementing a comprehensive tobacco-free campus policy. By addressing tobacco use on and around HBCU campuses through formal policy, HBCUs can make an enormous impact on their institutions and surrounding communities. The evaluation of the implementation phase will occur over a 3 year period and will include both a process and outcome evaluation of policy change and awareness. This presentation will share findings from the process evaluation to develop a culturally responsive approach to assessing the TA activities and campus readiness for tobacco free policy implementation. The evaluation also includes the incorporation and measurement of the unique features of HBCUs to determine best practices for the subsequent implementation phase.
Abstract 3 Title: Evaluating a Community College Smoke- and Tobacco-Free Policy Initiative
Presentation Abstract 3: Colleges have implemented comprehensive tobacco-free policies in efforts to decrease the higher prevalence of smoking in college students compared to the general adult population (CDC, 2001; Johnston, O’Malley, & Bachman, 2003). However, community colleges represent only 19% of the colleges and universities that have implemented a 100% smoke- and tobacco-free policy (Americans for Non-Smokers’ Rights, 2014). Legacy proposed a new initiative to support 100% tobacco and smoke-free policy implementation on community college campuses. This initiative includes technical assistance, webinars, and virtual learning communities to assist colleges in their development, adoption, and implementation of smoke- or tobacco-free policies. Legacy contracted with an external evaluator to conduct a process and outcome evaluation to assess community college progress over a three-year period to build support and awareness on campus, advocate for policy change, and adopt a policy. Methods used to assess readiness for policy adoption and cross-campus learning will be discussed.
Audience Level: Advanced

Session Abstract: 

The Legacy Foundation (Legacy) aims to improve health and longevity through tobacco use prevention and cessation. Legacy has embarked on two initiatives to address tobacco use among college students by focusing efforts on the underserved populations and settings of community colleges and Historically Black Colleges and Universities (HBCUs). These initiatives provide technical assistance and resources to support the development, adoption and implementation of 100% tobacco-free and smoke-free policies on campus. This panel describes Legacy’s vision and goals to build the capacity of community colleges and HBCUs to engage in important policy efforts to promote health on their campuses and evaluation findings from the first phases of work for these two initiatives. Evaluators will discuss how to measure readiness and progress toward policy development on community colleges and how to develop a culturally responsive evaluation for tobacco-free policy efforts at HBCUs.

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Cancellation Policy: Refunds less a $50 fee will be granted for requests received in writing prior to 11:59 PM EDT October 6, 2015. Email cancellation requests to registration@eval.org. Fax request to (202) 367-2173. All refunds are processed after the meeting. After October 6, 2015 all sales are final.